Customer Experience

Blue Clarity uses empathy-driven design and data-driven rigor in developing world-class customer experiences. We help you make strategic investments in critical user research before the design and development stages in order to yield higher user satisfaction in the end.

The customer experience across products and services is visualized in a Voice of the Customer dashboard. The Voice of the Customer is a journalistic approach that helps you collect, synthesize, and distribute customer insights. We help you identify, translate, analyze and share insights across the organization to enable systems and process improvement that drive enhanced customer service.

How We Do It

Blue Clarity designs the customer experience with data-derived insights from quantitative and qualitative data collection. We help you understand how and why your customers engage with you and guide you in disseminating these critical customer insights to the people in your organization that need to know.

As a result, customers experience a higher level of satisfaction and organizations experience a higher level of employee satisfaction as they take pride in building a better experience for their customers.

Core components of our work include–

  • User Experience Analysis and Design
  • User and Stakeholder Interviews
  • Data Analytics and Web Analytics
  • Customer Experience Journey Mapping
  • Usability Testing
  • Visual Design
  • Interaction Design
  • Data Visualization
  • Functional Prototyping
  • Card Sorting


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